What to Expect

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5:30–6:00pm — Artist Social + Networking

Enjoy complimentary appetizers and drinks while meeting fellow artists from across the Twin Cities. This informal mixer is a chance to build relationships, share experiences, and find community before the program begins.

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6:00–7:15pm — Workshop on Your Brand, Your Story: Building Connections That Sell, led by Lara Cornell!

Art fairs aren’t just about selling art—they’re about connecting with people who want to support YOU, the artist. Your brand isn’t a logo or a font; it’s a reflection of who you are, what you stand for, and the story you want to share with the world.

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In this interactive workshop, we’ll break down what brand strategy really means for artists and makers. You’ll learn how to uncover your authentic story, align it with your values, and communicate it in a way that draws people in and makes them feel like they’re part of something bigger.

 

Through small group brainstorming and hands-on exercises, you’ll leave with a clear understanding of how to build a brand that’s truly YOU—one that resonates with your audience, builds trust, and inspires them to support your work.

• Your brand is YOU—align it with your story, values, and passion.

• Think like a curator—add what enhances your story, remove what distracts.

• Connect authentically—share your story to build genuine relationships.

• Create meaning—invite your audience to be part of something bigger.

• Communicate clearly—use design and storytelling to make your booth memorable.

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7:15–7:30pm — Wrap Up

Have any lingering questions? Missed the opportunity to connect with a fellow artist earlier? Now's your chance!